Sunday, December 22, 2013

Technical Writing

So this course is supposed to be on Technical Writing but seems more like writing for marketing.  It includes creating research reports, financing proposals, application tutorials, app mockups, a few videos, writing tweets, status updates, blogs and press releases.  Really was hoping for something a bit more technical.

Project 1: Research Report

Okay this week was very intense.  Tasked to write a marketing research report on an application idea that we would like to build.  It consisted of primary and secondary research.  I conducted an online survey for my primary research.  Secondary research was mostly google and our online library at Full Sail.  My report ended up at 20 pages.

Project 2: Proposal

Tasked to create a financing proposal for our application we conducted research on and wrote our marketing research report for.  Will post in a few more weeks.  Just waiting for grades.

Project 3: Tutorial

We had to create a tutorial on our app that we are working on.  It was based on our key features and how a user would complete a specific task.

I did a quick mockup with SwordSoft Layout, very similar to Balsamic but 1/10 of the price.


The third part of the assignment was to create a demo video on a prototype of the app.

Project 4: Spread the News

Final project of the month consisted of completing two separate documents, a press release and a pitch email.

Initially I was hoping the class would be a bit more technical but at the end of the day I ended up with some really good marketing templates that I can use for any app launch.

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